Why are they successful?

To understand how phishing and other social engineering tactics have become so successful, itโ€™s useful to highlight a few current trends in the business and cybercrime worlds โš ๏ธ

The boom in credential theft and resale. An estimated 8.8 billion sensitive credentials were exposed by breaches in one single month of 2020.

The sheer volume of messages (SMS, email, voice, etc.) that a person must process every day. The law of averages, fatigue, and deadline pressures practically guarantee that somebody, somewhere is going to make a mistake and click on a link or open an attachment that they shouldnโ€™t.

The difficulty that many organizations, particularly small and medium sized businesses, face in trying to keep up with the cost and complexity of a complete cyber protection strategy.

The industrial scale and ingenuity with which modern cybercriminals execute their attacks, from cheap, effective ransomware-as-a-service operations to the clever introduction of malware into companies via a variety of tactics, from carefully crafted and targeted phishing emails to giveaways of malware-delivering USB sticks.

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